External Links Policy

Except for affiliate links which we disclose, we do not take compensation of any kind for the placement of links in existing or new articles. We also do not accept “Sponsored Posts” where a link has been placed as part of a wider article. 

Honestly, we don’t want to add your link. That’s why we decline nearly all link building pitches sent to us.

How to get a link

We will only accept link-building pitches where your content is substantially better than that already linked to in the context of the post. Here is an example:

Say we link to a post “20 SEO Tips Small-Business Owners and Implement Themselves” and you ask us to replace that link to your article “101 SEO Tips”.

While your article may have more tips, we’re looking for easy SEO fixes small-business owners can do on their own, and we won’t replace the link.

Read the article and what we’ve linked to already before sending us your pitch to minimise your chances of rejection. 

We will thoroughly check your article (and your site) before accepting a link-building pitch. Provide us with an elevator pitch that outlines the above so we see a reason to spend time doing this. 

Our external linking approach

Our editorial team regularly review the placement of links and will only make changes based on a pitch received, if that’s helpful for our readers.  This could also include removing outdated sections or expanding the post. We only add, change or remove existing content and links because it’s editorially relevant. We do not link to sites because we’ve been offered compensation of any kind, and we may nofollow the link you pitch us at any time. 

We may also change links that are longer available (404 errors) or where the content has significantly changed (for example, behind a paywall) faster than our regular update schedule. We 

Being marketers ourselves, we take a fair approach to link building. We do not add rel=”nofollow” tags to all external links because we would like the company we’re linking to have some benefit for the mention they have on the Site. We reserve the right to add “rel=”nofollow” or remove links at any time. 

As we are not in control of third-party sites, their content is subject to change or removal without notice to us. We are not responsible for the content of external sites, or any direct or indirect consequences you experience from viewing it. Additionally, we do not enforce the views expressed in external sites. If you choose to access a third party website, you do so at your own risk. This is laid out in our Website Terms and Conditions

We’d also like you to know we do not add links to our own Sites or those we are affiliated when providing our paid services. We also do not require our clients to link to us via attribution, e.g. “by Waterdown Media” or request them to do so. 

It’s required that all guest authors follow this policy. We may remove links, entire posts and ban contributors from our blog who violate this policy. 

If you would like to learn more about Google’s link building policies, you can do so here